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Branded Lead Generation

Posted by admin | Posted in Buying Leads, Lead Generation | Posted on 12-10-2009

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A branded thank you page is a thank you page, the page after a person applies, which contains your company information and sometimes logo. A branded lead generation process like a thank you page is possible for exclusive or semi exclusive lead buyers. It works best with an exclusive lead but a thank you page can contain multiple company names that might call the applicant.

A branded thank you page or email that is presented to the client at the time of the application is very important. The disconnect between an applicant and the lead buyers call is the single reason why Internet leads close at 5 to 15% and not 20% plus. You really have to look at it from the applicants view. They apply on OutofDebt123.com but get a call from XYZ Debt Relief, and XYZ Debt Relief is talking about some ad the applicant found on Google when the applicant really responded to an email.

A branded thank you page or email would go something like this.

“Thank you for your inquiry into our debt relief program. We have matched you with our Top Debt Settlement Company - XYZ Debt Relief. You should expect a call or email soon in regards to this inquiry on our site OutofDebt123.com. Their information is below if you would like to contact them directly. Just mention this online inquiry. Thank you for allowing us to help you on your way to being Debt Free.

XYZ Debt Relief or Logo
123 Can I close a Deal Lane
Wishing CA 54321
www.XYZDebtRelief.com”

This is the single reason why so many leads say they did not apply, they are not interested or do not answer the phone. If lead buyers and lead sellers can work together to bridge the gap between this connection then closing rates on Internet leads would easily double. So how do you make this happen?

First lead buyers need to know that branded lead generation techniques are available. Second lead sellers need to work to form relationships with buyers in which these opportunities can evolve. Not every lead buyer is a candidate for a branded lead generation process. The volume, filters and delivery all have to be a good match. Lead sellers know who their perfect buyer is, when they find one then it is time to pull out all the stops to assure their success.

Branded lead generation is a tool that can secure a long relationship between a lead buyer and a lead seller.

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