Here are some great tips on how to crease mortgage leads and debt leads on Facebook.

Social networks provide businesses with amazing resources for reaching out to large groups of people—but that reach is all for nothing if you’re not actually getting people to like your page and interact with your content. How do you actually generate leads on Facebook, though? The simple answer is that your Facebook page should come with a strong, clear, central call to action—and if it doesn’t, you just aren’t very likely to get many followers or generate many leads.

And make no mistake: There is a strong correlation between the number of followers you have and the number of conversions you will have. This correlation has been proven time and time again. So how do you create a call to action that will actually have people clicking the like button?

For starters, consider your placement. With some business Facebook pages, users are taken directly to the wall. This is a mistake, and more and more businesses are recognizing it. The first thing a non-follower should see when he or she visits your page is not the wall, but a welcome tab. Include your logo or an image of your products, perhaps, and also a strong call to action, urging people to like the page. Having a welcome page, rather than just a wall, is great for enticing people to follow you.

Another thing to remember is directness. When it comes to getting people to like your page, subtlety is not going to work. Ask them, point blank, to click that like button. It’s something that will take your viewers half a second to do; all they need is a little reminder!

Another thing to include in your call to action is a list of benefits. Don’t just tell people to like you; tell them why they should like you. Let them know that a click of the like button will get them access to exclusive content, to giveaways, or something of that sort.

Finally, remember that a strong call to action is one that doesn’t just read well, but looks good. Your Facebook welcome page should include a good design and some quality photos or images. Nobody is going to like a page that looks amateurish or poorly done! Make sure that your Facebook profile is putting the best foot forward for your company, then watch as it becomes an invaluable tool for generating leads!

Is Search Engine Optimization a lead-generating strategy that really works? To the novice, it can almost seem like it’s too good to be true, the notion that if you just string together the magic combination of words, you can generate solid debt leads and ultimately build sales. But in reality, SEO is much more than magic words—it’s a proven strategy that involves heavy research and effective content creation. SEO, when done right, will boost your page rankings and bring in a stream of traffic to your company’s website or blog. That traffic will, in turn, generate plenty of solid debt leads.

But what is SEO, exactly? Basically, it’s implementing the right kinds of keywords, in the right context, in content-rich online assets. The keywords you use are picked up by search engines, which lead people to your company’s Web page. The first and most important thing, then, is thinking of the words that will generate the right kind of debt leads. There are entire websites devoted to helping you research and select the right keywords, but, in general, your SEO strategy should emphasize in-demand products and services that your company offers, as well as—where appropriate—geographic information. Researching the right SEO keywords is vital for ensuring an effective campaign. Even using Google’s automatically generated search tips will give you a good idea of what people are searching for.

After you research your SEO keywords, the next step is content creation. Remember that simply arranging the magic words will not help; your keywords need to be embedded in content that someone might actually read. Search engines like Google and Bing rank pages partly on the grounds of keywords, but also on the basis of quality. Having good content with keywords implemented in the right places—within the document itself but also within the title, if possible—is what generates debt leads.

Using SEO keywords within your business’ website is a great way to generate traffic and amass debt leads, but you can also strengthen your SEO campaign by pointing still more traffic to your website. Do this by incorporating keywords into your company’s blog and even social media, and also using those platforms to link back to your company website. The greater you strengthen your own network of keywords and links, the more debt leads you should generate. That’s the very real power of a good Search Engine Optimization campaign, and the reason why this is hailed as one of the most effective forms of marketing your company could possible invest in.

Google is, arguably, the most popular search engine on the Internet. In fact, the website has been turned into a verb, as people regularly tell their friends and family to “Google” their questions. But why has this search engine become popular enough to transcend its existence as a proper noun?

Google is at the forefront of its industry because it consistently releases cutting-edge, exciting tools that allow Internet users to further sharpen their online experience. From its search engine to its relatively recently launched social media website, Google+, Google has pervaded several facets of the virtual world. As the company continues to grow, it continues to release innovative products. One of these is Search Plus Your World.

Search Plus Your World is a new search feature that will allow Google to base its search results on the contents of Google+ circles. The theory is that by pulling information from your Google+ profile, the search engine can tailor its results to your interests. This will make it easier for individuals to find the search results they are looking for, as, currently, Internet users must often weed through several pages of results to find the right website. This is especially true when searching for people. Although there may be hundreds of Jane Does on the Internet, Search Plus Your World will allow your search results to highlight the Jane Doe who is in one of your Google+ circles.

The goal of Search Plus Your World is to make the search process easier and faster for people using Google. While it will do just that, it will also make it easier for lead generators to collect information about people who are more likely to be interested in the products or services with which they are associated. For example, someone who lists “celebrities” as an interest on their Google+ profile may be more interested in subscribing to a celebrity magazine than someone who doesn’t. With the Search Plus Your World feature, lead generator websites can turn up on the search results of people who are more likely to be interested in them.

Although Search Plus Your World has only just been launched in the United States, it is anticipated to become available to Internet users around the world. As a search feature, Search Plus Your World will make navigating the results generated by Google easier for the average search engine user; as a tool that tailors search results, Search Plus Your World will help lead generator sites collect information that is more tailored to their target demographic.

Due to new debt settlement regulations there has been an explosion of new inquires for loan modification, bankruptcy and credit repair leads according to the team at Leadorder.com.

Many debt settlement companies have already seen the writing on the wall and are jumping into other verticals. Much like the collapse of the mortgage industry when hundreds of mortgage brokers / lenders crossed over to the debt settlement industry.

Chris at Leadorder.com says they are still focused on generating a compliant debt settlement / credit card debt lead via search, online media and email marketing.

Leadorder has rolled out a Geo-Targeted search product for bankruptcy attorneys looking for high end leads filtered by zip code. Already generating loan modification leads for the last 3 years Leadorder plans to expand their volume in this vertical with new ads on search engines such as Yahoo and Bing.

Recent headlines seem to support the idea that the foreclosure crisis is far from over. Loan Modification seems to be a good bet for a new business plan.

For information on loan modification leads or solid bankruptcy leads visit Leadorder.com for more information.

Lately I have seen some pretty bad landing pages online. Especially on Google PPC for companies trying to generate debt leads. The issues range from poor design, bad content, too much content to poor quality images. All items that will decrease your conversion rates dramatically.

Here are some great tips to creating a debt lead landing page that converts.

1. Most important part of a landing page design for debt settlement is to understand where you are marketing. A landing page for social media, PPC and email are all going to have different characterstics. Understand that someone searching specifically on Google.com or even the content network for Google is more likely to like a site with more information. These online prospects are seeking out or researching debt help options. More information, articles, how to guides and content may steer them to filling out your form. Web traffic from social media or email can contain less information because these are “impulse” leads.

2. Focus on what is important. If you want online prospects to fill out your form then focus on the form. Design the landing page with plenty of call to action phrases like “Fill out our short form now” and it is also good to use arrows with nice colors to point to your form. If you want more call ins then strategically placing the phone number in three to four places on your landing will net more calls. Put the phone number at the top of the site above the form or in the right hand corner of your website header. Then at the end of every section or paragraph drop in another call to action like “Call us now for immediate information - 1-888-555-5555″. Be sure not to over do it with the phone number. You want to have it in three to four places depending on the size of your landing page. If calls are very important then test out some click to call buttons, those sometimes work well. It is highly recommened that you put a different phone number on your thank you or exit pages, this will allow you to track where your calls are coming from.

3. Keep your lead capture form as short as possible. Even an additional two fields can create lost leads or abandoned forms. If you are a lead generation company then you are forced to capture as much data as the client demands, however; there are concepts that can help you minimize your number of form fields. If you use a lead management system it may have functions that can append the city and state based on the zip code, this alone would eliminate two uneeded fields. If you are generating leads in house then you have much more room to wiggle. Let’s be honest if you are generating leads in house for your debt settlement company then why do you need so much information. If you paid $4 just to get that visitor to your site then you need them to fill out the form. Stop acting like this is the application process. Focus on getting the contact info and get the details on the phone, more leads equals more sales.

4. Always use people on your website. Happy people feeling good about your services projects well to prospects. Overall use clear high quality images that load fast. Your website should load very fast because everyone does not use high speed internet. Make sure that your main message and lead capture form are designed in the top fold or upper 300 pixels of your website. Do not force your online prospect to scroll down in order to see what you are offering. It is also good to use trust elements such as SSL seals, BBB logos and logos for any organizations in which you are a member.

5. Lastly you need to always review your site over and over for errors. Mispelled words, missing images, browser compatibility or errors are going to cost you leads. Check it often and test your forms often to assure you are not missing leads. Another tip is to always have your leads sent to two places. Post one into your lead management system or CRM and have the lead emailed to you for back up. Lost leads are not a good thing for your bottom line.

Keep an eye out for more upcoming tips for landing page design. Remember you do not always need to recreate the wheel, see what other companies are doing. If it is working for them it may work for you.

A branded thank you page is a thank you page, the page after a person applies, which contains your company information and sometimes logo. A branded lead generation process like a thank you page is possible for exclusive or semi exclusive lead buyers. It works best with an exclusive lead but a thank you page can contain multiple company names that might call the applicant.

A branded thank you page or email that is presented to the client at the time of the application is very important. The disconnect between an applicant and the lead buyers call is the single reason why Internet leads close at 5 to 15% and not 20% plus. You really have to look at it from the applicants view. They apply on OutofDebt123.com but get a call from XYZ Debt Relief, and XYZ Debt Relief is talking about some ad the applicant found on Google when the applicant really responded to an email.

A branded thank you page or email would go something like this.

“Thank you for your inquiry into our debt relief program. We have matched you with our Top Debt Settlement Company - XYZ Debt Relief. You should expect a call or email soon in regards to this inquiry on our site OutofDebt123.com. Their information is below if you would like to contact them directly. Just mention this online inquiry. Thank you for allowing us to help you on your way to being Debt Free.

XYZ Debt Relief or Logo
123 Can I close a Deal Lane
Wishing CA 54321
www.XYZDebtRelief.com”

This is the single reason why so many leads say they did not apply, they are not interested or do not answer the phone. If lead buyers and lead sellers can work together to bridge the gap between this connection then closing rates on Internet leads would easily double. So how do you make this happen?

First lead buyers need to know that branded lead generation techniques are available. Second lead sellers need to work to form relationships with buyers in which these opportunities can evolve. Not every lead buyer is a candidate for a branded lead generation process. The volume, filters and delivery all have to be a good match. Lead sellers know who their perfect buyer is, when they find one then it is time to pull out all the stops to assure their success.

Branded lead generation is a tool that can secure a long relationship between a lead buyer and a lead seller.