The need for compliant debt leads has become a major focus for debt settlement companies. The watchful eye of the FTC and other agencies is nothing to ignore. You can search online or still check your email and find advertisements that are not compliant or skirting on the edge. Something that the 10 year lead generation website Leadorder.com is not going to chance.

Chris the Marketing Director with Leadorder.com says that “Leadorder.com focuses on being as compliant as we can for every vertical. It is not worth the risk to avoid regulations. We do not quote savings, percentages or make outrages claims. In the end this is better for the lead buyer and for our company growth.” Leadorder.com took the time to redesign in house websites and change their marketing creatives to be in line with new marketing regulations. Generating quality debt leads has always been hard even for the best marketing company due to the low contact rate. Leadorder.com believes changes to the marketing message and websites will actually increase contact rates.

Taking this approach has increased the cost in generating a quality debt lead, but it has also increased conversion rates. Making misleading claims about a 60% reduction in debt may capture more leads but the consumer is expecting something that can not be delivered. New compliant marketing techniques deliver a message that is less agressive and acheivable. This gains the consumers confidence and it is easier to sell the promoted services.

This new focus on compliant debt lead generation is in reaction to strict guidelines put out towards the end of 2010 by the FTC. Here is a link to the New FTC Rule regarding debt settlement marketing, http://www.ftc.gov/opa/2010/07/tsr.shtm. These changes have forced many debt settlement companies to either close up shop or adjust their entire business model. Based on the increase in debt lead demand it seems as if many companies are staying in the industry and trying to make new models work.