Google is, arguably, the most popular search engine on the Internet. In fact, the website has been turned into a verb, as people regularly tell their friends and family to “Google” their questions. But why has this search engine become popular enough to transcend its existence as a proper noun?

Google is at the forefront of its industry because it consistently releases cutting-edge, exciting tools that allow Internet users to further sharpen their online experience. From its search engine to its relatively recently launched social media website, Google+, Google has pervaded several facets of the virtual world. As the company continues to grow, it continues to release innovative products. One of these is Search Plus Your World.

Search Plus Your World is a new search feature that will allow Google to base its search results on the contents of Google+ circles. The theory is that by pulling information from your Google+ profile, the search engine can tailor its results to your interests. This will make it easier for individuals to find the search results they are looking for, as, currently, Internet users must often weed through several pages of results to find the right website. This is especially true when searching for people. Although there may be hundreds of Jane Does on the Internet, Search Plus Your World will allow your search results to highlight the Jane Doe who is in one of your Google+ circles.

The goal of Search Plus Your World is to make the search process easier and faster for people using Google. While it will do just that, it will also make it easier for lead generators to collect information about people who are more likely to be interested in the products or services with which they are associated. For example, someone who lists “celebrities” as an interest on their Google+ profile may be more interested in subscribing to a celebrity magazine than someone who doesn’t. With the Search Plus Your World feature, lead generator websites can turn up on the search results of people who are more likely to be interested in them.

Although Search Plus Your World has only just been launched in the United States, it is anticipated to become available to Internet users around the world. As a search feature, Search Plus Your World will make navigating the results generated by Google easier for the average search engine user; as a tool that tailors search results, Search Plus Your World will help lead generator sites collect information that is more tailored to their target demographic.