Times have changed for the finance industry. If you do not offer a diverse portfolio of products and services then you may end up not in business at all. Consumers needing financial assistance are not cookie cutter like they were prior to the mortgage meltdown. The first time home buyers with no money down or homeowners that could refinance up to 110% of their home’s value are gone. It was like taking candy from a baby and now that baby as grown up and moved out.

For a mortgage company buying sales leads it is imperative that you have options. If you are buying a mortgage lead in today’s environment then you need diverse products and other services in case they do not qualify for what they want. What a consumer wants now may not be obtainable for years to come. Changes in their credit, increase in debt and late mortgage payments make a new home loan impossible. So where is the silver lining in this sad story.

The obstacles they have in their way are services that other companies are making millions off of each year. You are missing out if you do not provide the following products.

- Loan Modification
- Debt Settlement
- Credit Repair

If you are a mortgage lender, broker or banker and you have a customer at your desk then the odds of them needing one of these services is high. Someone struggling with their current payments may need a loan modification until they can get back on their feet. After the loan modification they may want to eliminate their debt and after those are complete a credit restoration program can put them in a favorable spot to get a good mortgage loan.

Be diverse with your products and services and you will close more leads. In the end you may say in business, increase revenue and provide a better overall service.